Spring 2022 Courses
SEI 30552: Social Entrepreneurship and Innovation
(Short title: Social Entrepreneurship Innvn)
Social Entrepreneurship has sparked dialogue and debate for two decades. Its very definition is much debated, as well as its capacity to create sustainable, scalable, systems-changing impact. This course explores the theoretical concepts, practices and strategies associated with the dynamic discipline of social enterprise and innovation. For our purposes, social entrepreneurship is the landscape, of which paradigm-shifting solutions like microfinance, MSME (Micro-Small-Medium Enterprise) development, bottom of the pyramid, fair trade, impact investing, and the like, are components. This course will study many of these concepts, focusing on their opportunity for social impact, and as a vehicle for wealth creation in vulnerable and disenfranchised communities across the globe. Further, the course covers examples of various social enterprise models (for-profit, non-profit, hybrid), requiring students to analyze and devise strategies to improve the efficacy of these ventures. Finally, the course engages students in research seeking to advance the field of social entrepreneurship at the Keough School of Global Affairs and Notre Dame.
SEI 40834: Marketing of Social Initiatives, Causes, and Ventures
(Short title: Mktg of Social Initiatives)
This class explores the use of marketing principles and concepts to support initiatives, causes and ventures that are social in nature. Attention is devoted to the marketing and communication challenges involved when attempting to do good, and how these issues can be overcome without spending large amounts of money. Sample topics include identifying and understanding target markets for social initiatives, constructing a value proposition, developing positioning approaches, designing communication programs, use of guerrilla techniques, the roles of price and place, and how to set goals and measure performance.
Summer 2022 Courses
SEI 34997: Entrepreneurship Field Experience
This course provides interaction with township entrepreneurs over six weeks as part of structured consulting engagements. Consulting engagements start at the same time as the class meetings. Teams of five or six students are assigned to work with two entrepreneurial businesses. Team members must develop a relationship with the entrepreneur, establish trust, learn as much as possible about the entrepreneur and his/her venture, determine priorities, select problems that can be addressed within the time of the consulting engagement, perform the necessary research and analysis on possible solutions to these problems, design detailed solutions and related action plans, and most importantly, implement the solutions. Teams are mentored by three faculty members. A final consulting report summarizes the teams' assessment of each venture and the set of deliverables produced for the clients. Students must maintain journals of their experiences.
SEI 34998: Supporting Emerging Enterprises
This course introduces students to the South African context, poverty entrepreneurship, the basics of consulting, a process consulting approach, the SEE consulting model, a consulting toolkit, and creative yet practical approaches to addressing developmental issues in emerging small businesses.